Privacy Policy

PRIVACY NOTICE

This privacy notice for PIXEL CROCO MEDIA LIMITED ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

Visit our website at https://www.inklo.io, or any website of ours that links to this privacy notice.
Download and use our mobile application (INKLO), or any other application of ours that links to this privacy notice.
Engage with us in other related ways, including any sales, marketing, or events.

You can get hold of us in any of the following ways:

(a) by e-mailing us at info@inklo.io
(b) by writing to us at: 3 Pallister Terrace, Roehampton Vale, London, UK, SW15 3ER

We take the privacy, including the security, of personal information we hold about you seriously. This privacy notice is designed to inform you about how we collect personal information about you and how we use that personal information. You should read this privacy notice carefully so that you know and can understand why and how we use the personal information we collect and hold about you.

We do not have a Data Protection Officer, but if you have any questions about this privacy notice or issues arising from it then you should contact info@inklo.io, who is responsible for matters relating to data protection at our organisation.

The INKLO platform is designed exclusively for users aged 18 and above. We do not knowingly collect or process personal data of anyone under the age of 18. If you are a parent or guardian and believe that a minor has provided us with personal information, please contact us at info@inklo.io and we will delete it promptly.

We may issue you with other privacy notices from time to time, including when we collect personal information from you. This privacy notice is intended to supplement these and does not override them.

We may update this privacy notice from time to time. This version was last updated on May 10, 2025.

1. Key Definitions

Data Controller: under UK data protection law, this is the organisation or person responsible for deciding how personal information is collected and stored and how it is used.

Data Processor: a Data Controller may appoint another organisation or person to carry out certain tasks in relation to the personal information on behalf of, and on the written instructions of, the Data Controller.

Personal Information: any information from which a living individual can be identified. It does not apply to information which has been anonymised.

Special Information: very sensitive personal information requiring extra protection, such as health, ethnicity, political beliefs, religion, sexual orientation, or biometric data.

2. Details of personal information which we collect and hold about you

2.1. Set out below are the general categories and details of retention periods in relation to those categories and in each case the types of personal information which we collect, use and hold about you:

Identity Information
This is information relating to your identity such as your name (including any previous names and any titles which you use), gender, marital status and date of birth.
Retention period: Six years

Contact Information
This is information relating to your contact details such as e-mail address, addresses, telephone numbers.
Retention period: Three years

Account Information
This is information relating to your account with us (including username and password).
Retention period: Three years

Payment Information
This is information relating to the methods by which you provide payment to us such as bank account details, credit or debit card details and details of any payments (including amounts and dates) which are made between us.
Retention period: Six years

Transaction Information
This is information relating to transactions between us such as details of the goods, services and/or digital content provided to you and any returns details.
Retention period: Six years

Survey Information
This is information which we have collected from you or which you have provided to us in respect of surveys and feedback.
Retention period: One year

Marketing Information
This is information relating to your marketing and communications preferences.
Retention period: Two years

Website, Device and Technical Information
This is information about your use of our website and technical data which we collect (including your IP address, the type of browser you are using and the version, the operating system you are using, details about the time zone and location settings on the device and other information we receive about your device).
Retention period: One year

3. Special Categories of Information

3.1. Special information is explained in section 1 above. We do not collect or hold any special information about you.
3.2. We do not collect information from you relating to criminal convictions or offences.

4. How and Why We Use Personal Information

4.1. We are only able to use your personal information for certain legal reasons set out in data protection law. There are legal reasons under data protection law other than those listed below, but in most cases, we will use your personal information for the following legal reasons:

(a) Contract Reason: this is in order to perform our obligations to you under a contract we have entered into with you;
(b) Legitimate Interests Reason: this is where the use of your personal information is necessary for our (or a third party’s) legitimate interests, so long as that legitimate interest does not override your fundamental rights, freedoms or interests.
(c) Legal Obligation Reason: this is where we have to use your personal information in order to perform a legal obligation by which we are bound; and
(d) Consent Reason: this is where you have given us your consent to use your personal information for a specific reason or specific reasons.

4.2. As explained in section 3 above, there are more sensitive types of personal data which require higher levels of protection. Where we process such sensitive types of personal data we will usually do this in the following circumstances:

(a) We have your explicit consent;

4.3. So that we are able to provide you with goods and services, we will need your personal information. If you do not provide us with the required personal information, we may be prevented from supplying the goods and services to you.

4.4. It is important that you keep your personal information up to date. If any of your personal information changes, please contact us as soon as possible to let us know. If you do not do this then we may be prevented from supplying the goods and services to you.

4.5. Where we rely on consent for a specific purpose as the legal reason for processing your personal information, you have the right under data protection law to withdraw your consent at any time. If you do wish to withdraw your consent, please contact us using the details set out at the beginning of this notice. If we receive a request from you withdrawing your consent to a specific purpose, we will stop processing your personal information for that purpose, unless we have another legal reason for processing your personal information, in which case, we will confirm that reason to you.

4.6. We have explained below the different purposes for which we use your personal information and, in each case, the legal reason(s) allowing us to use your personal information. Please also note the following:

(a) if we use the Legitimate Interests Reason as the legal reason for which we can use your personal information, we have also explained what that legitimate interest is; and
(b) for some of the purposes we may have listed more than one legal reason on which we can use your personal information, because the legal reason may be different in different circumstances. If you need confirmation of the specific legal reason that we are relying on to use your personal data for that purpose, please contact us using the contact details set out at the start of this privacy notice.

Purpose
Legal Reason(s) for using the personal information

To enrol you as a customer Legitimate Interests Reason (in order to offer you other goods, services and/or digital content which helps us to develop our business).

To process your order, which includes taking payment from you, advising you of any updates in relation to your order or any enforcement action against you to recover payment.
Contract Reason.
Legitimate Interests Reason (in order to recover money which you owe us)

To manage our contract with you and to notify you of any changes.
Contract Reason.
Legal Obligation Reason.

To comply with audit and accounting matters
Legal Obligation Reason.

For record keeping, including in relation to any guarantees or warranties provided as part of the sale of goods, services and/or digital content
Contract Reason.
Legal Obligation Reason.

To improve the goods, services, and/or digital content which we supply.
Legitimate Interests Reason (in order to improve the goods, services, and/or digital content for future customers and to grow our business).

To recommend and send communications to you about goods, services, and/or digital content that you may be interested in. More details about marketing are set out in section 11 below.
Legitimate Interests Reason (in order to grow our business).
Consent Reason.

To ensure the smooth running and correct operation of our website.
Legitimate Interests Reason (to ensure our website runs correctly).

4.7. Sometimes we may anonymise personal information so that you can no longer be identified from it and use this for our own purposes. In addition, sometimes we may use some of your personal information together with other people’s personal information to give us statistical information for our own purposes. Because this is grouped together with other personal information and you are not identifiable from that combined data we are able to use this.

4.8. Under data protection laws we can only use your personal information for the purposes we have told you about, unless we consider that the new purpose is compatible with the purpose(s) which we told you about. If we want to use your personal information for a different purpose which we do not think is compatible with the purpose(s) which we told you about then we will contact you to explain this and what legal reason is in place to allow us to do this.

5. Details of how we collect personal information and special information

5.1. We usually collect Identity Information, Contact Information, Payment Information, Transaction Information, Survey Information, Marketing Information, Special Information directly from you when you fill out a form, survey or questionnaire, purchase goods, services and/or digital content from us, contact us by e-mail, telephone, in writing or otherwise. This includes the personal information which you provide to us when you subscribe to our mailing list or enter a competition or survey.

5.2. We may receive some of your personal information from third parties or publicly available sources. This includes:

(a) Contact Information and Payment Information from our selected third-party suppliers;
(b) Identity Information and Contact Information from selected data;
(c) Identity Information and Contact Information from publicly available sources;
(d) Website, Device and Technical Information from third parties such as analytics providers (like Google);

5.3. We may also receive Website, Device and Technical Information automatically from technologies such as cookies which are installed on our website.
To find out more about these please see our cookie policy which is available [here].

6. Details about who personal Information may be shared with

6.1. We may need to share your personal information with other organisations or people. These organisations include:

(a) Other companies in our group (who may act as joint data controllers or as data processors on our behalf) and who describe the services they provide which require them to have access to personal information, e.g. IT services, or describe the reasons it may be shared with them, e.g. for management reporting.

(b) Third parties who are not part of our group. These may include:
(i) Suppliers: such as IT support services, payment providers, administration providers, marketing agencies;
(ii) Government bodies and regulatory bodies: such as HMRC, fraud prevention agencies;
(iii) Our advisors: such as lawyers, accountants, auditors, insurance companies;
(iv) Our bankers;
(v) Credit Reference Agencies;
(vi) E-mail platforms.

(c) Any organisations which propose to purchase our business and assets in which case we may disclose your personal information to the potential purchaser.

6.2. Depending on the circumstances, the organisations or people who we share your personal information with will be acting as either Data Processors or Data Controllers. Where we share your personal information with a Data Processor we will ensure that we have in place contracts, which set out the responsibilities and obligations of us and them, including in respect of security of personal information.

6.3. We do not sell or trade any of the personal information which you have provided to us.

7. Details about transfers to countries outside of the EEA

7.1. We do not transfer your personal information outside of the EEA.

8. Details about how long we will hold your personal information

8.1. We will only hold your personal data for as long as is necessary. How long is necessary will depend upon the purposes for which we collected the personal information (see section 4 above) and whether we are under any legal obligation to keep the personal information (such as in relation to accounting or auditing records or for tax reasons). We may also need to keep personal information in case of any legal claims, including in relation to any guarantees or warranties which we have provided with the goods and services.

8.2. You can contact us (using the details at the beginning of this notice) to request a copy of our retention policy which sets out how long different types of personal data will be kept for.

9. Automated decision making

9.1. Automated decision making’ is where a decision is automatically made without any human involvement. Under data protection laws, this includes profiling. ‘Profiling’ is the automated processing of personal data to evaluate or analyse certain personal aspects of a person (such as their behaviour, characteristics, interests and preferences).

9.2. Data protection laws place restrictions upon us if we carry out automated decision making (including profiling) which produces a legal effect or similarly significant effect on you.

9.3. We do carry out automated decision making (including profiling) which produces a legal effect or similarly significant effect on you. If we do decide to do this then we will notify you and we will inform you of the legal reason we are able to do this.

10. YOUR RIGHTS UNDER DATA PROTECTION LAW

10.1. Under data protection laws you have certain rights in relation to your personal information, as follows:

(a) Right to request access (also called ‘subject access’)
(b) Right to correction
(c) Right to erasure (the “right to be forgotten”)
(d) Right to restrict processing
(e) Right to data portability
(f) Right to object (including to marketing and profiling)

10.2. Where we rely on consent, you have the right to withdraw it at any time (see section 4.5).

10.3. If you make a request:

(a) we may need to verify your identity
(b) we won’t charge unless it’s unfounded or excessive
(c) we may refuse if the request is unfounded or excessive

11. Marketing

11.1. You may receive marketing from us about similar goods and services, where either you have consented to this, or we have another legal reason by which we can contact you.

11.2. We’ll give you the ability to opt-out or manage preferences in any marketing email.

11.3. Stopping marketing doesn’t stop necessary transactional emails.

11.4. We do not share your personal information with third parties for marketing purposes.

12. Complaints

If you are unhappy with how we handled your personal information, you may contact the UK ICO. But please reach out to us first — we’ll try to resolve it.

13. Third Party Websites

Our website may contain links to third party websites. If you follow those links, you will need to review their privacy notices separately.

Third-Party Analytics and Tracking Technologies

We may use third-party analytics and tracking tools such as Google Analytics, Meta Pixel (Facebook), or similar services to better understand how users interact with our Website and improve user experience. These tools may collect certain technical and behavioral information, including but not limited to:

IP address
Browser type and version
Device type and operating system
Time zone settings and location
Pages visited, time spent, and interaction behavior

These third-party providers may use Cookies or similar technologies to collect this data, in accordance with their own privacy policies. This information is processed in aggregated and anonymized form where possible and is used solely for internal analysis and improvement of our services and performance.

We do not permit these providers to use the collected data for their own purposes outside of the services provided to INKLO.
We do not combine this information with personally identifiable data, nor do we attempt to re-identify users from aggregate analytics

You can opt out of such tracking by adjusting your browser settings or by using industry-standard tools such as the Google Analytics Opt-out Browser Add-on or your personal ad preferences on Facebook and other platforms.